Privacy policy

Data Controller Information HypeWalk Co Ltd, registered in England and Wales (Company No. 12345678), is the data controller for personal information collected through our website and services.

Information We Collect

Account Information: Name, email address, postal address, telephone number
Payment Information: Credit card details, billing address (processed securely via Stripe)
Order History: Purchase history, delivery preferences, returns
Website Usage: Pages visited, time spent, device information, IP address
Marketing Preferences: Communication preferences, interests, demographics

How We Use Your Information

Order Fulfilment: Processing payments, arranging delivery, customer service
Account Management: Creating and maintaining your account, order history
Marketing Communications: Promotional emails, SMS (with your consent)
Website Improvement: Analytics, personalisation, troubleshooting
Legal Compliance: Tax obligations, fraud prevention, regulatory requirements

Legal Basis for Processing

Contract Performance: Processing orders, delivery, customer service
Legitimate Interest: Website analytics, fraud prevention, business operations
Consent: Marketing communications, cookies, personalisation
Legal Obligation: Tax reporting, regulatory compliance

Data Sharing We never sell your personal information. We share data only with:

Payment Processors: Stripe, PayPal (secure payment processing)
Delivery Partners: Royal Mail, DPD (delivery services only)
Service Providers: Klaviyo (email marketing), Gorgias (customer service)
Legal Authorities: When required by law or to prevent fraud

Your Rights Under UK GDPR

Access: Request copy of your personal data
Rectification: Correct inaccurate information
Erasure: Delete your personal data ("right to be forgotten")
Portability: Transfer your data to another service
Restriction: Limit how we use your data
Objection: Opt out of marketing communications
Withdrawal: Remove consent for data processing

Data Security

SSL encryption for all data transmission
Secure servers in UK data centres
Regular security audits and updates
Staff training on data protection
Incident response procedures in place

Cookies Policy Our website uses cookies to:

Essential: Shopping basket, login status, security
Analytics: Google Analytics (anonymised data)
Marketing: Facebook Pixel, Google Ads (with consent)
Personalisation: Product recommendations, saved preferences

You can manage cookie preferences through our cookie banner or browser settings.

Data Retention

Account Data: Retained while account is active, then 7 years for tax purposes
Order Information: 7 years for warranty and tax obligations
Marketing Data: Until consent is withdrawn
Website Analytics: 26 months (Google Analytics retention)

International Transfers Some service providers may process data outside the UK/EEA. We ensure adequate protection through:

Adequacy Decisions: Countries with equivalent data protection
Standard Contractual Clauses: EU-approved contract terms
Certification Schemes: Privacy Shield or equivalent

Contact Our Data Protection Officer

Email: support@hypewalkco.com
Post: Data Protection Officer, HypeWalk Co Ltd, Unit 45, Innovation Centre, London Business Park, London, E14 9SN
Supervisory Authority: Information Commissioner's Office (ICO) - ico.org.uk